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The Cause 

Mental Health
1 in 4 people will experience a mental health issue each year. 75% of mental health issues are established by the age of 24. Around 3 in 4 of all suicides in the UK were male. Poor mental health in the workplace costs the UK £74bn £99bn while presenteeism accounts for over half of this cost.
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"We won't give up until everyone experiencing a mental health problem gets support and respect"
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"We want men of all ages to feel comfortable talking and opening up about their emotions to those close to them, instead of bottling them up until they reach breaking point. We also want men to be able to spot when others may be struggling. There is no shame in being Tough Enough To Care"